Every month or so, I get a value pack of advertising postcards in the mail from local businesses. In the last batch, there was the card from Stanley Steemer you see here offering a special on cleaning and committing 5% of the net proceeds as a donation to the Denver Affiliate of Susan G. Komen Race for the Cure using code Pink54149.
The back of the card also indicates that if the special cleaning was not of interest, they would also donate 5% of the proceeds from any other of their cleaning services when providing the coupon code of PinkRSVP.
So, a nice win-win promotion by Stanley Steemer with the tie in to the massive business support during October’s focus on breast cancer. Customers may be moved to action to hire them to do fall cleaning and Susan G. Komen benefits by getting additional dollars, as well. Customers get to feel good that something they would have done anyway is helping make a difference.
Another time though…Stanley Steemer needs to do a better job proofreading – the name of the organization is spelled K-O-M-E-N not K-O-M-A-N. Also, when I went to Stanley Steemer’s website, I could find no mention of this promotion which I think is a missed opportunity for the company. The Denver Susan G. Komen site does mention Stanley Steemer International as one of their Silver Sponsors, however. So good job there!
So make sure your company connects all the dots on your cause marketing promotions, OK?!!