I was in Nordstrom in Circle Centre Mall in Indianapolis last week and noticed a flyer at the cash register for a promotion I want to share with you. It’s the first time I have seen this approach to cause marketing. In cause marketing, a company usually commits some percentage or dollar value to a cause when you purchase a specific item.
So in this case, Not Your Daughter’s Jeans and Nordstrom have added a twist to cause marketing! The Nordstrom flyer states, “NYDJ will donate $1 to Susan G. Komen Breast Cancer Foundation for every customer who tries on a pair of Not Your daughter’s Jeans. No purchase necessary!”
No purchase necessary?? All you have to do is try on the jeans for NYDJ to donate! That’s a new one to me! The promotion is running until Dec 31 so go try on some jeans!
The website gives additional information including the fact that NYDJ has committed to donating at least $500,000 to the Komen Foundation.