On the Susan G. Komen Denver Race for the Cure site today I noticed the following short announcement:

“Great New, Easy Way To Donate To The Komen Denver Race For The Cure®.

Text the word DENVER to 90999 to give $5 from your mobile! When prompted reply with YES to complete your one-time $5 gift.  A one-time $5 donation will appear on your next mobile bill as a separate line item, recognized as a tax deductible donation.  Receipts can be viewed and printed online.  No extra or hidden fees, but standard text message rates do apply.  A one-time donation of $5 will be added to your mobile phone bill or deducted from your prepaid balance. Standard messaging rates and additional fees may apply. All charges are billed by and payable to your mobile service provider. Service is available on most carriers.  Donations are collected for the benefit of Komen Denver by the Mobile Giving Foundation and subject to the terms found at mGive.com/a. You can unsubscribe at any time by texting STOP to 90999.”

Makes it really easy to give…and they are not asking for a lot of money.  How can your compnay leverage donations for a cause you care about??