In the Tuesday, September 9 edition of the Denver Post, there was a little blurb in the business section about Boulder’s Celestial Seasonings and two new antioxidant green teas being introduced for October’s National Breast Cancer Awareness Month.

Today I went to their website to learn more and was pleased to see the pink ribbon displayed prominently on their home page with a link to more information.  Turns out Celestial Seasonings has selected tto support he National Breast Cancer Foundation through the sale of two new teas. 

Their website states, “Introducing two new antioxidant-rich green tea blends to coincide with Breast Cancer Awareness Month: Cranberry Pomegranate Green Tea and Tropical Grapefruit Green Tea.  We are proud to partner with the National Breast Cancer Foundation in their continuing efforts toward improved education and prevention for women across the country.

Celestial Seasonings dedicates this new selection of delicious, antioxidant–rich green teas to women everywhere who exhibit strength, dedication and courage in their fight against breast cancer, and to everyone who is making a difference working toward the goals of helping women presently diagnosed with breast cancer and finding a cure as soon as possible.”

Clicking on the web link to the National Breast Cancer Foundation on Celestial’s site, took me to another page on their site which gives some educational information about breast cancer, discusses the partnership and gives a link to the Foundation’s own site.  

Celestial Seasoning’s site states:  “Every three minutes, a woman is diagnosed with breast cancer in the United States. That adds up to more than 200,000 new cases of breast cancer every year, and despite advances in prevention, these numbers increase annually.

Still, there are good reasons for hope. According to the American Cancer Society, the five–year survival rate for localized breast cancer has increased from 80% in the 1950s to 98% today. Increased awareness of the need for early detection plays a crucial part — the National Breast Cancer Foundation estimates that 70% of all breast cancer cases are first detected during breast self-exams.  Celestial Seasonings and the National Breast Cancer Foundation — Partners in Spirit and in Action.”

When I went to the Foundation’s website…I could find no mention of Celestial Seasonings in the partners section or among press releases (latest there was from May 2008 – the Foundation needs to do some serious website updating!)

Guess I need to go buy some more tea!