Yesterday I was interviewed by Cheryl Powell, Medical Writer for the Akron Beacon Journal. She is writing an article on Art with Heart, an Akron art gallery that has pledged 10% of their proceeds to the local Children’s Hospital as well as giving free art lessons to children touched by cancer. Cheryl found me online and wanted to hear more about the business benefits of philanthropy as well as current trends in small business giving. I look forward to reading her article and I was intrigued about the local business the story will be about.
I was intrigued by what Art with Heart is doing so tried to find out more information about them. I found the following description from a Google search. “A NEW Fine Art Galleria of Enrichment, to teach and benefit the oncology children of Akron Children’s Hospital. We offer original framed art, greeting cards, quilts & more at reasonable prices.”
So…I kept digging and found their own website which stated: “Buy gifts for any occassion for the “Gift that keeps on Giving,” and 10% or more of the net proceeds from each purchase will benefit Akron Children’s Hospital cancer programs. If you wish you may make a non tax deductible donation to help increase our donations and provide no cost art lessons to support these special children.”
Art with Heart is an art gallery that opened in 2007 with the mission” to enrich the quality of life of our children, our customers, our artists and our communities ……” They pride themselves on being a business with a heart and100% customer satisfaction. “Our business ethics and values are second to none.”
On their home page, after displaying photographs of the gallery and selected art pieces, the website page ends with the hospital logo and the statement, “You can help support and enhance the life of the oncology children at Akron Children’s Hospital every time you shop, register or order from ART WITH HEART. Just visit our galleria, e-mail, or call for the “Gift that Keeps on Giving,” and a portion of the proceeds will go directly to Children’s.”
Interesting model of giving and one which I am sure draws customers to their store!