Starbucks(RED) Ad on Facebook

I was checking my Facebook wall a few minutes ago and noticed an ad from Starbucks about their new (RED) affiliation.  As a kickoff they are doing a donation of $.05 per "handcrafted beverage" to the Global Fund on December 1st, World AIDS Day. Facebook clearly offers a huge marketing reach for a cause marketing

Starbucks Joins Product(RED)

On my morning dog walk with Kiwi to Starbucks, I noticed an article on their community bulletin board with a photo of Howard Schultz and Bono announcing that Starbucks is joining the Product(RED) effort to combat HIV/AIDS in Africa.  It made clear that this involvement is about commerce not charity which I liked!  I hadn't heard


OK, I haven't been able to let (PRODUCT)RED go yet...I burned out before checking Converse's site earlier this week to look into their (PRODUCT)RED for my post on February 16.  I felt bad about not checking out one of the major sponsors, so have now gone to their website - a very hip site with

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