Friday as I was waiting for my flight back to Denver from Dulles, I was reading USA Today looking (as always) for cause marketing ads or articles that highlight ways businesses give back or are engaged in corporate social responsibility (CSR). What I saw that struck me was the juxtaposition of ads highlighting obesity and
I was in Bethesda, MD for the last week as part of JBS International's Project TAAG team assisting the Corporation for National and Community Service with the AmerCorps State and National meetings with about 400 attendees attending 5 different content tracks. I was directly supporting the Board Member Institute for governor-appointed state service commissioners from
I was in Steamboat Springs, CO over the weekend with my recreation club. A group of us went snowmobiling on Rabbit Ears Pass which was great fun until I hit a bump and managed to break my back...literally. Yesterday I went to Whole Foods to see about buying some calcium to take - figured it
Today I saw a Tweet from City Year fly by about Games That Give. After I retweeted it (yup...attended a social media workshop this week so I am pretty proud of myself for upgrading my skills...), as I had never heard of it before, I checked it out. And...20 minutes later I have now played
Every month or so, I get a value pack of advertising postcards in the mail from local businesses. In the last batch, there was the card from Stanley Steemer you see here offering a special on cleaning and committing 5% of the net proceeds as a donation to the Denver Affiliate of Susan G. Komen
Just saw this on Facebook --Kelly Ripa is in the Electrolux ad promoting Earth Day and Electrolux's Virtual Flower Garden. If you plant a flower, Electrolux donates $1 to Global Green USA. I clicked to plant a virtual flower in Facebook and got an error message that said it was having trouble and try again.
I just ran across an interesting campaign being run on Facebook. Intel is donating 5 cents for every online click to Save the Children and Kiva. The Facebook page stated, "Intel Will Donate 5 cents for You to Save the Children and Kiva. All you have to do is visit their website and click a button.
I got an email announcement today from United about their ongoing support of the American Cancer Society (ACS). It appears United is doing a series of bears to sell to raise money for ACS. This year's bear is called Maye I Hugyou. As a nonparent, I once again admit I don't get the teddy bear
OK...so after all the hype about Starbucks joining the (RED) campaign and the ad on Facebook getting people to sign up to go in after 7:00 am to get a drink in honor of World AIDS Day, I was underwhelmed. I did go get my morning coffee at 7:00 am today for World AIDS Day,
I was checking my Facebook wall a few minutes ago and noticed an ad from Starbucks about their new (RED) affiliation. As a kickoff they are doing a donation of $.05 per "handcrafted beverage" to the Global Fund on December 1st, World AIDS Day. Facebook clearly offers a huge marketing reach for a cause marketing