I was dismayed to learn this week from my favorite baristas at the Colorado and Arizona Starbucks in Denver that the Gold Card Pilot Program that I got to participate in ended October 31. Guess I did not read Starbucks Gold News #3. So the pretty white card with my name on it reverts to be just a regular Starbucks card now.
Their new membership product is also called a Gold Card and costs $25 a year. Benefits include a 10% discount on all food and beverages at the time of purchase which is great and comes with three coupons for 10% off other Starbucks purchases.
However, I now see no mention of the piece I was drawn to initially with the pilot program – the percentage back from my cappuccino addiction to a nonprofit. So I guess they discontinued that feature. Granted my whopping contribution through the end of September was only $2.58 but it was the principle of getting to choose whether to take the 10% off myself or contribute it that I appreciated. Bummer. I see they have now decided to become part of Product(RED) – maybe they decided that was the better way to go?
I bought one of the new Gold cards anyway. It is still my destination of choice for my morning dog walk and I love the spinach feta breakfast wrap. Onwards…