The New York Times published an article by Stephanie Strom on November 28, “A Company Gives the Gift of Cleanliness.”  In her article, Stephanie gives great examples of how companies are offering pro bono services for the public good drawing on their particular expertise.  I love seeing examples where companies make this kind of a strategic link for their philanthropy.

The article states, “Anyone who thinks the Space Needle in Seattle looks cleaner these days is right, thanks to the scrubbing it got over the summer from a German cleaning company, Alfred Kärcher.

The landmark is just one beneficiary of Kärcher’s corporate giving program, which has cleaned many of the world’s most famous structures, including the Christ the Redeemer sculpture overlooking Rio de Janeiro and the presidents’ faces on Mount Rushmore.

Kärcher’s program is an example of how companies are increasingly using their equipment and expertise in corporate philanthropy. Federal Express, for example, lends a fleet of trucks to nonprofits, and Pfizer sends employees to put their skills to use with nonprofit groups around the world for several months at a time.”

What are your company’s core strengths?  Products or services?  How can you offer these to support community organizations?  Especially if cash is tight, using a pro bono approach to staying involved in the community can make a big difference (for both the nonprofit and your company) – maybe even more so than just making a straight cash donation!