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Sue’s One Page Bio.


Strategy for Good: Business Giving Strategies for the 21st Century

Susan Hyatt, M.S.

Big Purpose Big Impact’s founder, Susan Hyatt , spent 20+ years working with nonprofits and non-governmental organizations, helping them to build social programs that delivered high-impact results and actively measure their impacts.  During her tenure, Sue noticed that often the corporate sponsored programs were either one-off initiatives or were not well aligned with the corporation’s DNA.  Due to this, companies were not fully realizing the benefits of their social programs, and the nonprofit-corporate relationship did not grow and evolve, but were often severed as new causes courted the company’s support.

Sue recognized the need to design programs that can be easily rolled out, institutionalized within the corporations, and managed to deliver optimum impact for both the nonprofit and the corporation.  Big Purpose Big Impact was born to bring proven best practices to designing and executing truly mutually beneficial corporate involvement programs.  With expertise in strategy, implementation, and measurement of corporate social responsibility programs, Big Purpose Big Impact supports social entrepreneurs and companies of all sizes with end-to-end, straight forward solutions.

Sue is the author of four-time award winning book, Strategy for Good: Business Giving Strategies for the 21st Century.  She is the founder and host of the annual Strategy for Good Global Summit, a 5-day virtual conference featuring 25+ top leaders in corporate social responsibility, business philanthropy, cause marketing, and employee volunteering.

Sue served as Founding Executive Director of B:CIVIC (Business Committed to Investing and Volunteering in the Community) working with leaders from companies of all sizes in the development of a new business membership association dedicated to the promotion, recognition and advancement of business philanthropy and corporate social responsibility (CSR).

She has worked with leaders from CARE, Habitat for Humanity, Save the Children, Pathfinder International, Heifer International, the US Agency for International Development, DaVita, Kaiser Permanente, Western Union, Suncor, and dozens of other businesses, nonprofit/non-governmental organizations, and local, state, and national government agencies throughout the U.S. and in 8 countries.

Sue also has worked extensively organizations running national service programs (AmeriCorps State and National, VISTA, NCCC, Learn and Serve America, and Senior Corps – Foster Grandparent, Senior Companion, and the Retired and Senior Volunteer Program) funded by the Corporation for National and Community Service (CNCS) for 20+ years providing consulting, facilitation, curriculum design, and training.  She served as the training and technical assistance manager for governor-appointed state service commissions tasked with overseeing AmeriCorps programming and promoting cross-sector collaboration using service as a strategy to address local issues.

Sue has created local, state and national training programs for businesses, nonprofit and agency staff and board members on topics such as corporate social responsibility, strategic business-nonprofit partnerships, leadership, board development, and performance measurement and program evaluation.

Sue holds a Master’s degree in Community/Public Health Nutrition with a specialization in international development from Virginia Polytechnic Institute and State University. She completed her PhD work in Sociology at Colorado State University in social change and organization development.  She was a Fulbright Scholar to the Sociology Department at the University of Helsinki, Finland, and an AAAS Science, Engineering and Diplomacy Postdoctoral Fellow at the U.S. Agency for International Development in Washington, DC.  She is a certified professional effectiveness coach and a member of the National Speakers Association. Sue lives in Denver, Colorado.

  • Social Program Design
  • Social Impact Measurement 
  • Cause Marketing Campaign Design
  • CSR Strategy Development
  • Social Entrepreneur Strategy Coaching