I am in New Orleans in the rain today…and am now the proud owner of yet another umbrella…  Earlier in the week, I facilitated the session, Transitioning to New Opportunities, at the Corporation for National and Community Service (CNCS) sponsored Gulf Coast Convening (Twitter – #gulfconvening).  148 people representing the nonprofit, government, and business sectors from 4 states (LA, MS, AL, and FL) attended to share ideas and best practices for how national service and volunteer programs can support the recovery efforts post BP oil spill.  The Convening also offered participants an opportunity to discuss needs of affected local communities and ways to collaborate for greater impact using available resources.

Today while I was wandering around in the rain after having my mandatory beignets and coffee at Cafe du Monde, I noticed an Abita beer poster in a bar window detailing that Abita would donate $.75 for every SOS beer sold to saving the gulf coast.  So while I am drying out before my next walk in the rain, I went to the Abita website to learn more.  The site is great – complete with moving birds and fishing boats.  Very creative!

“Working with the Louisiana Seafood Promotion & Marketing Board (LSPMB), Abita Beer announced that it has established ‘SOS – A Charitable Fund’ that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.

The fund has pledged that 100% of all money raised will go to charity. In addition, the Louisiana Seafood Marketing Board will play an important role in advising where the money can do the most good. An advisory committee is being established as the donation process and grant procedures are finalized.

The centerpiece of the fundraising effort is a new charitable beer created by Abita. The brew, called SOS – A Charitable Pilsner, will generate 75¢ for every bottle sold. This Abita Beer is a message in a bottle…a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.”

“In addition, related retail merchandise (hat, tee shirt, lapel pin, decal and car magnet) will be sold and 100% of the net proceeds will also go to the SOS Fund.”  Check it out here.

The special web pages allow visitors to donate directly to the SOS fund, which I like.  Abita Beer has pledged to cover administrative fees associated with the SOS fund so that 100% of donated money will reach those most in need – which is great!

Founded in 1986, the Abita Brewing Company is nestled in the piney woods 30 miles north of New Orleans.  I love this visible support of a local company for their community!!